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5min chapter
This professor increased my sales by 6x
Nudge
The Asymmetry of Enjoyment and Pricing in Sales
This chapter examines how the joy sellers find in their craft impacts their pricing strategies. It highlights the paradox where sellers who enjoy their work may set lower prices on perceived high-quality products, ultimately affecting their profit margins.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode