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140. The ten rules of growth

Inside the Strategy Room

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The Third Rule of Excellence

The probability of growing more than 5% a year is 2%. So 1 in 50 if your core business is growing slowly, but it's 41% if you have a fast core. If you go into this fast growing market and can't keep up with market share, you're not as good as everyone else. You'll do much better being an out performer in a slower industry.

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