In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.
Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.
Timestamps
- (00:00) - - Introduction
- (06:09) - - Peep's background and journey into marketing and conversion optimization
- (11:09) - - The inception of Wynter and the importance of messaging in B2B marketing
- (16:09) - - Strategies for effective messaging and the role of feedback
- (21:09) - - The significance of specialization in marketing
- (26:09) - - Building a brand and audience before launching a new product
- (32:54) - - Conversion optimization and copywriting
- (37:54) - - How to approach messaging for technical products and enterprise sales
- (42:54) - - Utilizing customer feedback to refine messaging strategies
- (47:54) - - Closing thoughts on the future of marketing and final advice for marketers
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by Qualified.
AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.
That’s where Qualifed comes in with Piper, their AI SDR agent.
Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?
Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.
The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.
Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.
You can learn more at qualified.com/exit5
