I look forward to the new edition of your book. It sounds like it'll be quite the decoder ring to help us understand. You illuminate several important concepts and constructs you think everyone should know. Can you share one or two of these? I'll give you extra credit if you highlight the role of communication in at least one of them. Okay so the main theme of my teaching is always governance, which just basically talks about power information and incentives. And then in order to have good governance you need sort of trust and accountability. So let's just take the trust because we already discussed accountability.

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