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An experimental culture is the best moat you can have | Yuriy Timen (Grammarly, Canva, Airtable)
The Seed Stage - formerly "the June Podcast"
The Importance of Bottom Up Approaches to YouTube Marketing
YouTube is one where I've got a lot of YouTube media plans over the last couple of years, right? And I always take more of a bottom up approach. There's nothing wrong with starting to top down and say, Hey, this is how much money we have to spend. But whoever is in charge of deploying that capital needs to do a quick bottom up exercise"
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