CNN's John Sutter says he has doubts about the Apple-Beats deal. He argues that from a strictly business point of view, it is an eminently justifiable move. But acquisitions are hard and even those that succeed require executive attention to work out how they can make them more successful in the long run,. The problem for Apple is everything filters up to the top where all the interconnection happens.
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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