The Number That Will Scale Your Business More Than Anything Else | Ep 739
The Game with Alex Hormozi
00:00
Understanding Customer Acquisition Cost and Lifetime Value in Business
This chapter explores the significance of Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) in business growth, highlighting ways to enhance these metrics for effective scaling. It discusses real-world examples, such as Starbucks' high LTV per customer, and strategies to boost LTV and reduce CAC, offering practical insights for improving these ratios within a business.
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