Why Gen Z are giving up booze
The Story
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The Future of Drinking
It's important not to overstate this. People are still drinking. They're just doing it later and they're doing less of it. I think what I'd imagine we'll see is, we'll still see drinking, but we'll see more people not drinking among the drinkers. So you'll be toasting with your non-alcoholic prosecco or whatever. It's absolutely revolting, so I won't be, but thank you. You've been listening to Stories of Our Times. A podcast brought to you thanks to The Times and the Sunday Times subscribers.
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