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Why Gen Z are giving up booze
The Story
The Future of Drinking
It's important not to overstate this. People are still drinking. They're just doing it later and they're doing less of it. I think what I'd imagine we'll see is, we'll still see drinking, but we'll see more people not drinking among the drinkers. So you'll be toasting with your non-alcoholic prosecco or whatever. It's absolutely revolting, so I won't be, but thank you. You've been listening to Stories of Our Times. A podcast brought to you thanks to The Times and the Sunday Times subscribers.
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