This chapter explores how influencers provide valuable insights and perspectives in specific fields and highlights the importance of contextualization and categorization in building expertise and personal brand.
What's more important? Impact or Influence? Or does one facilitate the other?
You'll learn what makes niche influence so valuable in an episode where I am briefly joined by a founder celebrity who has an opinion about a question I asked last week.
Throughout their reply, you'll find out just why influencing has very little to do with taking selfies.