The Sports Bra: A Space for Women's Sports in an Unapologetic Way

Professor Cheryl Cookie says the Sports Bra has had to fight back against a common narrative she's encountered in her work. In a 2018 poll by Nielsen, 84% of general sports fans, women and men alike, said they were interested in watching women's sports. This past spring, the NCAA women's basketball final was aired on network television for the first time in 28 years. It attracted a record-setting 9.9 million viewers, about two-thirds the audience of the men's final.