Choiceology with Katy Milkman cover image

If Only …: With Guests Stirling Hart & Colin Camerer

Choiceology with Katy Milkman

CHAPTER

The Effects of Refusing to Buy Stocks You've Sold Too Soon

If you bought the stock and sold it and then it went down, people are more eager to buy it again. People who had more brain activity associated with this regret signal were more likely to exhibit a big behavioral effect that is an unwillingness to repurchase stocks they'd sold too soon. "It's sort of like it feels bad to know that something you sold to early kept going even though there's zero financial consequences"

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