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What is American Fashion (with Avery Trufelman)

High Brow

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The Importance of Preppy Clothing

Preppy is the outfit of the dominant culture. Everybody knows what it's supposed to mean. It's so understandable. And I have this little theory that preppy clothes and cowboy clothes are like two sides of the same coin. They're sort of, well, they're like the two main American styles,. Because they represent opposite things right like one is coastal. The other is individual free institution less.

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