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The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

How to Count a CEO Who Is Asked to Roll Some Equity

"There's a difference between wanting to work in that position or willing to have equity role," he says. "I promise my investors 25% plus, not promise, right? Nobody goes to jail over this." In the context of multiple asset classes, public markets, private markets, debt,. real estate, that's about as high returns as you would find. If you're totally passionate, you need every dollar to go do something else.

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