449: Fathom: Why Fixing Retention First Was the Key to Hitting $1M ARR - with Richard White
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The Importance of User Retention Over Initial Acquisition
This chapter highlights the critical role of user retention in business success, stressing that maintaining a stable user base is more important than initial customer acquisition. The speaker outlines strategies to engage users daily, setting the stage for effective monetization and growth through referrals.
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