Growth the Product Way

In the past ten years or so, growth has been a marketing function at start ups and te companies. But things are changing - you can only set up so many perfect email campaigns before diminishing returns. Without being able to actually fundamentally change the product, you are leaving a ton of opportunity on the table. An example would be someone signing up for air table and then being left to figure it out on their own. Verseis somebody signing up for Air Table and a growth practitioner deliberately understanding every step in the funnel where that user is educated and onboarded. And then fundamentally changing that onbarding prience in product make that user more successful.