Keys to Warfare - How to Communicate an Important Idea

You must learn to fight indirectly and unconventionally, tricking people into lowering their defences. The communicated idea penetrates deep behind their defences. Because you are not fighting the usual way, you will have an unusual power. In speaking this new language, learn to expand your vocabulary beyond explicit communication. By keeping quiet, not responding, you say a lot by not mentioning something that people expect you to talk about.