Cindy moved to a city called Harbin near the Russia border when she was the seventh grade. She met a math teacher who obviously hated her and kicked her out of the classroom. In that awful moment, Cindy lost any incentive to push past her obstacles in the class. This demotivated feeling is one I actually remember from my own middle school experience."
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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