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5min chapter
Bonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl Segments
DTC Podcast
Navigating the Body Skincare Market: Data-Driven Insights and Omnichannel Growth
This chapter highlights the journey of Soft Services, a body skincare company, as they navigate the gap in body skincare options compared to facial solutions. The speakers emphasize the role of data in their transition to an omnichannel model, focusing on consumer behavior and the importance of actionable insights.
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