The Root Cause of Spam at Your Company

Sally Kohn: You'll start hearing some of your executive team members complain about stuff going to spam the people they know and return email directly. She says cross-functional training would really behoove people because what I've seen happen is if we switch who we're targeting, the messaging that we've used in the past isn't going to resonate with that audience. Kohn: If sales walks away with one thing from this conversation it's that it's in everybody's best interest at the company to learn the rules of engagement with email and work together.