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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process

Limited Supply

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How to Deal With Fraud in an E-Commerce Business

The other thing I suggest is don't confirm the CVC. If you're not confirming the CVC number, fuck it. You will lose more chargebacks, but you will get a higher conversion rate. And that will almost always make sense. Both from a revenue perspective and EBITDA perspective and evaluation of your business perspective. The other one that too is the is like the validator so that when you do check out, it just double checks to make sure the apartment is written the right way or the street is spelled the proper way.

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