3min chapter

Bloomberg Law cover image

Trump Court Challenges & NCAA $2.8 Billion Deal

Bloomberg Law

CHAPTER

The Economics of College Sports and Athlete Compensation

This chapter explores the economic dynamics of Division I college athletics, emphasizing the marketing value of sports for universities despite many not profiting from them. With recent changes allowing universities to pay athletes, it suggests a transformative shift in budget priorities that could redefine the future of college sports.

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