Snap Crackle and Every Little Helps - the language of food advertising
Word of Mouth
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Spark and Fire - A Podcast About Creativity
The advertising industry spent over 20 times more than the government on health eating in 2019. The consumer does have the choice to be healthy, but we also need to remember that they're often in a leisure experience and they want to be naughty or they want to treat themselves. As always, it's part of a balanced diet.
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