3min chapter

Social Media Marketing Podcast cover image

How to Sell More by Saying Less: A Storytelling Framework

Social Media Marketing Podcast

CHAPTER

Use the Darned Thing

The a b t is also a marvellous story listening tool. When you get good at using it, people think you're some sort of svengali. You help them clarify their thinking while you have gotten to the real root of what their problem is. And that then becomes your a b t when you go back for selling.

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