How to Sell More by Saying Less: A Storytelling Framework
Social Media Marketing Podcast
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Use the Darned Thing
The a b t is also a marvellous story listening tool. When you get good at using it, people think you're some sort of svengali. You help them clarify their thinking while you have gotten to the real root of what their problem is. And that then becomes your a b t when you go back for selling.
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