Stuart butterfield started a company trying to create an on line, a multi player world building game. They had the backing of entris and horowits and a sel, so they had a lot of money. The problem was that in order to get those five thousand users a they needed to get, basically for every 95 to 99 people who came to the game, need only get one hard cor user. So what he realized was that this wasn't a venture scale business, so he shut it down. He also let his employees go because they were mostly working for equity, very little cash. And then two days later says you know, there's this internal communication tool that we