How To Maximize The Power Of Newsletters
The Duct Tape Marketing Podcast
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How to Monetize Your List
I like to keep it diversified because you know things go up and that so for example I sell advertising. It's very easy to sell advertising in the fourth quarter, because everybody's fleeing Facebook and Google for cheaper clicks elsewhere. List building ads give away a great resource ebook lead magnet kind of ads are really what work in a newsletter like yours aren't they? And so when I speak to advertisers I advise them to try to move people from my list onto theirs.
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