7 Reasons Your Bid Caps Aren't Spending
The Andrew Faris Podcast
00:00
How to Set the Right Bid Cap for Your Business
If your bid caps are set too low, one possibility is that actually you are setting a bid cap to a average target instead of a top target. A big cap is going to bid to a maximum CPA. If I want to produce a if I don't want to spend more than $50 to acquire a customer, then I should run a bid cap at $50. But what it's what meta has in fact, it should never get to $50 over at least enough time for meta's sort of averages to hold on the larger sample.
Transcript
Play full episode
