FoA 305: Strategic Investing in the Future of Animal Agtech with Stephen Murray of Merck Animal Health Ventures
Future of Agriculture
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The Incubation of a Technology Product
I know you like to use the word incubation. So can you, maye me talk about incubation and what that looks like in practice? It was a concept that started couple of years ago so after we had made a series of investments,. Then we acquired one of them, that was clummified ag and wed. We learnedt we still learn and getting better at it. How you launch a technology product is very different to how you launch, say, by a farmer product. One is a very defined product that's well known, and launch with regulations around it that make total sense. Ta technology product, when you first launched tat you know that the product 12 months later
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