Organizing Content for Product Marketing?

Bill ona, turnon cameron mike and ask it yourself. How would you advise that i could organize, especially if a product marketing team is pulled into supporting sales, grating content for that? There's one major thing that i see most companies screw up when they think about content that doesn't belong in searchMost companies grew up creating content for search, which is intent based,. But now where people are, we're be to be byers, spend most of their time in research discover through the evolution of the internet, is on places that do not have intent or link with them. And you almost need an entirely different content strategy built around expertise, not around matching keywords to