The Power of Communication: Insights from Sally Susman, Author of 'Breaking Through'
In this episode, Aiden welcomes Sally Susman, author of 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World' to discuss the vital role of communication in professional and personal settings. Sally shares insights from her extensive career, including her experiences working with top leaders at Pfizer, Estee Lauder, and American Express. The discussion explores the misconception of communication as a soft skill, the importance of authentic outreach, the power of gratitude, and Susman's innovative approaches during the COVID-19 pandemic. Sally also emphasises curiosity, creativity, and intentionality as key components for effective communication. Throughout the episode, real-life anecdotes and practical advice offer listeners valuable lessons on leadership and connection.
00:00 Introduction and Guest Welcome
00:39 The Importance of Communication
03:24 Lessons from Estee Lauder
06:09 Personal Background and Family Influence
08:51 The Power of Gratitude
13:15 Perfecting Your Pitch
23:02 Humour in the Workplace
29:36 Challenges at Pfizer
32:03 Facing the Biopharma Reputation Challenge
33:37 The Pandemic's Impact and New Leadership
35:02 Albert Bourla's Bold Vision
36:30 Revolutionising Vaccine Development
37:25 The Media's Role in the Journey
38:55 Pfizer's Transformation and Recognition
40:46 Innovative Leadership and Personal Growth
49:30 Curiosity and Creativity in Action
56:47 The Power of Intentionality
58:46 Concluding Thoughts and Inspirations
Find Sally here: https://www.sallysusman.com/media/
