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The Importance of Motion in Branding
Motion can tell a lot about a brand personality just by its movement. If it means it's absolutely static and that is what it needs, the stillness, then I think then it's perfectly fitting. Do you think for new creatives who are studying or have graduated from illustration graphic design courses, would you say it's paramount that they learn how to move their work? "I don't want to, I don't have these strict beliefs," she says.