3min chapter

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#344 - Luke Burgis - Mimetic Desire: Why Do We Want?

Modern Wisdom

CHAPTER

The Alchemy of Desire

Rorie Sutherland talks about the power of memetic desire. She says it can be used to create a demand for something which was originally worth nothing, by just having other people appear to want it. The only reason you would ever do that would be if you were taking the pis right exactly she said.

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