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What can you learn from the guy who built the iPod?

Channels with Peter Kafka

CHAPTER

We're Going With Plastic, Right?

Apple co-founder Steve Wozniacki explains how the company came to be. He says Apple's first product, the iphone, was not a huge hit out of hgait. The epod was popular among people who had a mackintoshes. But beyond that, how do you tell when your product is dead? No one wants it,. There's nothing here, versus, we have something here.

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