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What is Charisma?

The Why Factor

00:00

Karisma

Lawrence reese is an historian and author of a book called the dark carisma of adolph hitler. Hitler's personality does not change massively throughout his life, he says. People want someone to lead them and choose you to follow them - it's a two way relationship. Carismetic leadership is often capricious and it's unforgiving. It's organizationally sort of flat and extremely demanding.

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