208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
How to Buy Subscribers
I want to talk about the buckets because I feel this is something that you introduced me to conceptually just now. You could literally go out and buy an email list of 50,000 subscribers and import them into your experience and emails to them. It's probably not very legal, but I suppose you could literally buy subscribers. But when you talk about buying subscribers, what you're really talking about is sort of buying their attention for a second. And if you can do both of those things, then you're also quite likely to grow organically.
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