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#160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.
Creator Science
The Importance of Public Relations
Tori: I hired a publicist and a PR agency for the first time. It was not worth the money. The thing I would spend more time doing is some sort of like launch group of dedicated fans who are just excited about the book. We kind of started and launched that two months or six weeks before? Wasn't enough time.
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