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E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition.

OPERATORS

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Understanding Demand and the Impact of Sales Events

This chapter explores the misconception of using limited-time sales to determine a brand's annual revenue and delves into the concept of pulling demand forward. The speakers share their experience with early Black Friday sales and discuss the effects of events like Prime Day on sales. They also compare long shopping windows in Europe with the shorter holiday shopping season in the US and discuss the effectiveness of different marketing strategies during Black Friday and Cyber Monday.

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