OPERATORS cover image

E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition.

OPERATORS

CHAPTER

Understanding Demand and the Impact of Sales Events

This chapter explores the misconception of using limited-time sales to determine a brand's annual revenue and delves into the concept of pulling demand forward. The speakers share their experience with early Black Friday sales and discuss the effects of events like Prime Day on sales. They also compare long shopping windows in Europe with the shorter holiday shopping season in the US and discuss the effectiveness of different marketing strategies during Black Friday and Cyber Monday.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner