Marketing Spark (The B2B SaaS Marketing Podcast) cover image

From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

Marketing Spark (The B2B SaaS Marketing Podcast)

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Intro

This chapter explores the crucial impact of effective customer onboarding on retention and product perception in the B2B SaaS sector. It discusses common onboarding pitfalls and offers strategies to enhance customer engagement and loyalty.

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