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Gimicry advertising is ot one way to bring humor into your marketing. It doesn't require the individual necessarily to be to be funny. And i use it is really like a pattern interrupt kind of thing, which sort of immediately will set me apart from other people. That ont ot is frank's way of letting everybody know he's an n l p experte. Ha, ha, ha. But in my market place for a long time, you know, the whole,. the whole pattern was, show off these big numbers, show off your fancy car, and tell everybody what a bad ass you are, and sort of beat them into submission"