3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Using Humor in Your Marketing With Frank Kern (1 of 2)

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How Do You Use It?

Gimicry advertising is ot one way to bring humor into your marketing. It doesn't require the individual necessarily to be to be funny. And i use it is really like a pattern interrupt kind of thing, which sort of immediately will set me apart from other people. That ont ot is frank's way of letting everybody know he's an n l p experte. Ha, ha, ha. But in my market place for a long time, you know, the whole,. the whole pattern was, show off these big numbers, show off your fancy car, and tell everybody what a bad ass you are, and sort of beat them into submission"

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