Gaming Trends | A Look Ahead to 2021 (SensorTower's Randy Nelson Interviews JK)
GameMakers
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How to Address the New Audience in 2021
I think that there are some things that people should be keeping in mind in terms of 2021. One of the lessons from 2020 that I hope would be integrated in 2021 is more of this thinking around scenario analysis, like if something happens, how do we respond to it? And even on the product side, but even from the UA side, I think that the players that the game studios who understood what was happening, who didn't panic and some of them who went all in on UA when everybody was out, really benefited.
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