The Rise of Playboy in the Chinese Market

The bulk of it comes from the Chinese market where they have had several changes recently and another recent change that further blurs our capacity to understand the value. They also have cash flows coming in from like Paxon in the US, where if you walk into a Paxon, you'll see a table with Playboy branded a payroll. And again, they're getting 4 or 5% whatever percent of that end sale as pure licensing revenues,. less whatever.

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