Unleash Your Primal Brain for Effective Lead Gen - Tim Ash
Tech Marketing Trends
00:00
Atem, I Love That.
Marketers need to get out of their bubble, stop talking about return on abspend and go talk to some clients. Some of the best sales copy we ever wrote in my agency days wasn't written by us. You can't build a sony or macdonald's kind of brand any more. That takes hundreds of millions of dollars and decades. So you have to be a magnet that attracts a very small group of people. By the way, it doesn't mean you can' have multiple segments, but you need to treat all of em as separate.
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