Sponsorship dynamics and athlete branding

Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week we're joined by Tim Tollefson to talk through the following topics:

• Trail Runner of the Year voting process, results recap & stats
• Interpreting the results and what we can learn
• Confronting TROY criticism
• Free agency news: Hans Troyer, Will Murray, Theo Detienne, Ben Dhiman, etc.
• Road to trail news: Molly Seidel, Des Linden, & Shelby Houlihan
• Tim's Transcendent Truth
• A lot more!

Chapters

03:26 – Introduction and Overview of Trail Runner of the Year 06:30 – Voting Process and Community Engagement 09:12 – Nationality Diversity in Rankings 11:52 – Distance Dynamics: Long, Short, and Mid-Distance Athletes 14:46 – Significance of Major Races and Championships 18:03 – The Rise of 200-Mile Racing and Its Recognition 20:58 – Criticism and Community Feedback on Rankings 42:19 – The Rise of 200-Mile Races 44:39 – Criticism and Integrity in Trail Running 47:00 – The Fragmentation of Trail Running 50:34 – Free Agency News and Athlete Transfers 59:51 – Emerging Athletes and New Partnerships 01:03:04 – The Complexities of Doping in Sports 01:09:35 – Tim's Transcendent Truth

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Sponsors:

• Grab a trail running pack from Osprey
• Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
• Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ

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