How Pret a Manger harnessed variable rewards to recover from the pandemic
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Enhancing Brand Ethos through Loyalty Programs
This chapter discusses the integration of brand values into customer loyalty programs and its benefits for enhancing customer and employee experiences. It highlights the role of staff empowerment in implementing initiatives like complimentary items and introduces Pret's subscription service as a valuable addition to the brand's offerings.
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