The expectation is are much higher. That's why we have a huge challenge to remain relevant. And the way to do that is by investing a lot in research and development. We work with big companies such as Samsung and Microsoft and others. Human performance will remain the core of what we do, but we will expand in new digital platform.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.