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Joshua Greene - Deep Pragmatism [8.30.13]

EdgeCast

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The Automatic Impulse and the Long-Term Goal

In an experiment, researchers asked people to remember different strings of numbers. They found that when people had to remember the longer numbers, they were more likely to choose chocolate cake. This is a familiar tension between the automatic impulse and the long-term goal. And we see this kind of structure all over the place in our reactions to members of other groups.

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