20VC: Why The Best Entrepreneurs Are Cockroaches, What Everyone Underestimates About Customer Acquisition & What You Don't But Need To Know About Payback Periods with Josh Buckley, Founder & Chairman @ Mino Games
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Navigating Customer Acquisition Costs
This chapter explores the complexities of Customer Acquisition Costs (CAC) and highlights misconceptions around them, particularly for pre-seed startups facing investor scrutiny. It discusses the increasing challenges of marketing expenditures in competitive landscapes and the importance of diversifying marketing strategies beyond major platforms to mitigate risks. Additionally, the chapter reflects on the influence of angel investing on business strategy and scalability while emphasizing the need for businesses to focus on organic growth.
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