How Do We Know What's on Instagram?

If you just niche down, for a fact, you are going to lose some people. So losing that follower isn't going to cost you anything other than a vanity metric. How do we know what's on instagram? When it comes to reels, as they're like a trending section that you go to to get your inspiration. You'll see that that takes up the greatest percentage of real estate on your explore page. For me, personally, i want to give a shout out to some great marketers who you've had on your show too, like kena kelly and turn think of a few others.