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Is there such a thing as artist-format fit?

New Creative Era

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Navigating the Creator Economy

This chapter analyzes a Goldman Sachs report on the creator economy, emphasizing the rise of photography and the shifting landscape of creative distribution. It introduces a tiered model for creative works that balances accessibility with exclusivity and advocates for valuing physical media in a digital age. The discussion further explores the creative process as akin to cooking, the importance of nurturing unique artistic identities, and the balance between specialization and generalization in creative practices.

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