Embracing Proactive Marketing Strategies for the Future

Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!

Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.

We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition.

Tune in for actionable insights that will help you thrive in the year ahead!


Links to resources:
GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/
CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/
Bloomberg Economics: https://www.bloomberg.com/economics
OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.html

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Key takeaways:
0:00 Introduction & About Laurence
2:49 The Economic Difference With US & UK Going Into 2025
5:52 How The Economy Is Influencing Supply Chains & Tariffs
11:48 Where are the Opportunities For Retailers Right Now?
23:31 How The UK Spending Market Is Shifting
30:08 How To Price Your Products
33:11 How To Win This Year
39:41 How to Find Good Sources for Business/Market Data
43:21 Shopify Connect for Canva

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