The Psychology of Quitting

This chapter explores the intricate psychological factors influencing the decision to quit a business venture, revealing that quitting can often feel premature despite being the right choice. It highlights the importance of understanding when to stop to embrace new opportunities, using a case study of Stuart Butterfield's decision to shut down Glitch as a pivotal example. The discussion delves into cognitive biases that hinder quitting, framing it as a valuable decision-making tool rather than a failure.